Jump to Book Reviews

News Items:

2008—Merrill Lynch "Nonprofit News." (See page five for Benevon article.) (Note: Adobe Acrobat Reader is required to view this page.)

Winter 2007/2008—Community Media Review: "Board Fundraising That Works." (Note: Adobe Acrobat Reader is required to view this page.)

February 15, 2008—American Red Cross: "Workshop Inspires Large Donation to York County Chapter."

November 15, 2007—Crain's Detroit Business: "Making a Connection." Nonprofits in Detroit are having success with the Benevon Model.

June 10, 2007—Fundraising Sucess: Listen to Terry Axelrod's second interview with Dr. Stephen Goldstein.

June 3, 2007—Fundraising Sucess: Listen to Terry Axelrod's interview with Dr. Stephen Goldstein.

February 2007—Jeffrey Byrne & Associates, Inc. "NEW$ YOU CAN U$E." This newsletter features an article by Terry Axelrod, Benevon founder and CEO. (Scroll down to third article. Note: Adobe Acrobat Reader is required to view this page.)

January 2007—Seattle Business Monthly (Seattle, Wa.): "Donation Sustained." This article is about Terry Axelrod and Benevon. (Note: Adobe Acrobat Reader is required to view this page.)

January 21, 2007—The Washington Post: "This is for Charity?" Terry Axelrod, Benevon founder and CEO, is featured in this article (starting on page two at the bottom).

January 12, 2007— The Beat of Las Vegas: Listen to Terry Axelrod's second guest appearance on Charlie Desiderio's public service radio program. (Note that this audio file is large and may take some time to download.)

November 5, 2006—The Beat of Las Vegas: Listen to Terry Axelrod as a guest on Charlie Desiderio's public service radio program. (Note that this audio file is large and may take some time to download.)

June 29, 2006—The Chronicle of Philanthropy (Washington, D.C.): "Coming on Strong: Gifts in 2005 nearly matched all-time high of 2000." This article quotes Terry Axelrod and features three organizations that are members of our Five-Year Sustainable Funding Program^™. This article by Holly Hall is reprinted with the permission of The Chronicle of Philanthropy, http://philanthropy.com. (Note: Adobe Acrobat Reader is required to view this page.)

May–June 29, 2006—The Puget Sound Business Journal (Seattle, Wa.): "Company teaches nonprofits how to raise money." This article features Benevon (formerly Raising More Money) and its impact in the world of philanthropy. (Note: Adobe Acrobat Reader is required to view this page.)

May 2006—Guidestar.org Newsletter (Williamsburg, Va.): "Recognize Donors with Results." One of a series of columns by Terry Axelrod, Benevon (formerly Raising More Money) founder and CEO.

April–May 2006—GrantStation Insider (Fairbanks, Ala.): This newsletter, sent to more than 85,000 nonprofits every week giving them insight on the world of finding grants, is running a seven-part series by Terry Axelrod, Benevon (formerly Raising More Money) founder and CEO, called "Re-igniting the Passion for Your Mission^™."
     Introduction: "Introduction - Spring Out of Organizational Fatigue"
     Part I: "Part One - The Inherent Generosity in the World"
     Part II: "Part Two - You Never Know Who Will Be Generous"
     Part III: "Part Three - Re-Ignite the Passion for Your Mission"
     Part IV: "Part Four - Zero in on Your Emotional Hook"
(Note: Adobe Acrobat Reader is required to view these pages.)

February 17, 2006—Substance Abuse Funding Week (Washington, D.C.): "Grow Donors' Interest Before Asking for Support." This article is about a session led by Benevon (formerly Raising More Money) Instructor/Coach Linda Ray at the Community Anti-Drug Coalitions of America's national conference in Washington, D.C. (Note: Adobe Acrobat Reader is required to view this page. Scroll to page six to read the article.)

January/February 2006—DramaBiz (San Diego, Calif.): "Fundraising: Advice from the Trenches." Terry Axelrod offers her advice on fundraising for theatre groups.

February 9, 2006—Women on the Move (radio program based in Minneapolis): "'Raising More Money in Tough Times.'" An hour-long program focusing on issues that inspire and motivate women. The program is hosted by Ember Reichgott Junge—a prominent women's advocate, attorney, and former Minnesota state senator. The show included Terry Axelrod, Benevon (formerly Raising More Money) founder and CEO; Lori L. Jacobwith, a Benevon (formerly Raising More Money) senior instructor; and Joanne Kosciolek and Michelle Silverman, executives at two different Benevon (formerly Raising More Money) alumni organizations. (Note: You must have a sound card and speakers to listen to the radio program.)

December 12, 2005—St. Petersburg Times (St. Petersburg, Fla.): "Katrina raises concerns over holiday giving." While some local charities raise concerns about not making enough money this holiday season, Terry Axelrod, Benevon (formerly Raising More Money) founder and CEO, offers a more upbeat view.

November 14, 2005—Daily Times (Kerrville, Texas): "Just ask." Story on the Raising More Money Model with comments from officials with Big Brothers Big Sisters South Texas and Schreiner University, who had great success using this mission-based approach.

November 2005—Church Executive (Phoenix): "Raising money for a bigger cause." "When national disasters strike, it helps to know that such an overwhelming crisis could be turned into an opportunity to build goodwill in the community (www.churchexecutive.com)." Article written by Terry Axelrod, Benevon (formerly Raising More Money) founder and CEO.

October 2005—Associations Now (Washington, D.C.): "Creative Thinkers Tackle Tough Issues." (Note: Adobe Acrobat Reader is required to view this page.) Noble of Indiana, which helps children and adults with disabilities, is one of three groups who write about finding creative solutions. Noble wrote about their success with Benevon (formerly Raising More Money). The article was reprinted with permission, copyright October 2005, ASAE & The Center for Association Leadership.

October 2005—Board & Administrator (West Palm Beach, Fla.): "Minimize Katrina's impact on your finances." (Note: Adobe Acrobat Reader is required to view this page.) The newsletter quotes Terry Axelrod, Benevon (formerly Raising More Money) founder and CEO, on how board members and administrators can minimize Hurricane Katrina's impact on their organizations. Reprinted with permission of Board & Administrator, Nonprofit Edition. Copyright 2005 by LRP Publications, P.O. Box 24668, West Palm Beach, FL 33416-4668. All rights reserved.

September/October 2005—Association Executive (New York, N.Y.): "Communications to Ensure Fundraising Success." This article written by Terry Axelrod, founder and CEO of Benevon (formerly Raising More Money), discusses how to communicate if a group receives a windfall or mega gift.

September 22, 2005—Arts and Business Council Partners E-Newsletter (Sacramento, Calif.): "Raising More Money Fundraising Model." Article features the Fallbrook Music Society in northern San Diego, which turned to Benevon (formerly Raising More Money) after California began slashing music budgets out of schools.

September 2005—Guidestar.org Newsletter (Williamsburg, Va.): "Tapping into Social Networks, or Creating a Funding Treasure Map." One in a series of columns by Terry Axelrod, Benevon (formerly Raising More Money) founder and CEO.

August 2005—Development Director's Letter (Silver Spring, Md.): "Individual Giving—It Works!" An interview with Terry Axelrod, Benevon (formerly Raising More Money) founder and CEO, on "special-event fatigue" and the ongoing trend of individual giving.

June 28, 2005—Woman's World (Englewood Cliffs, N.J.): "Get what you need at a fund-raiser." Article quotes Alan Axelrod, Benevon (formerly Raising More Money) President. Reprinted with permission from Woman's World magazine.

June 2005—Fundraising Success (Philadelphia, Penn.): "MADD Driving Home the Point." This cover story credits MADD's fundraising turnaround to adopting a mission-based fundraising system and talks about Benevon (formerly Raising More Money).

June 23, 2005—Third Sector (London, England): "Children's charity tests out 'circular' fundraising model."The NSPCC (National Society for the Protection of Cruelty to Children) is the first group in the United Kingdom to have a fundraising Ask Event based on the Benevon (formerly Raising More Money) Model.

May 2005—The Major Gifts Report (Sioux City, Iowa): "Tool Helps Refocus Fund Raising on Individuals." (Note: Adobe Acrobat Reader is required to view this page.) This article is being reprinted from The Major Gifts Report with the permission of Stevenson, Inc.

March 30, 2005—Wood River Journal (Hailey, Idaho): "Raising More Money Workshop Draws Crowd." (The site of original publication is at www.woodriverjournal.com.)

January/Feb. 2005—Alert: The Journal for Nonprofit Managers (Published by the California Association of Nonprofits in Los Angeles): "Cultivating Abundance. The Untapped Potential of Individual Giving." (To view the article, go to www.CAnonprofits.org and scroll to "CAN Publications" on the left and click on current issue.)

February 20, 2005—The Courier-Journal (Louisville, Ken.): "Mission to Managua: City's poorest inspire Louisville volunteers." This six-page special report is about the work of Benevon (formerly Raising More Money) alumni Hand in Hand Ministries, a nonprofit humanitarian aid group with a project in Nicaragua helping people living in a 38-acre dump.

February 9, 2005—Chronicle of Philanthropy (Washington, D.C.): "Tips for Creating a Fund-Raising Gala for the First Time" or read Terry Axelrod's comments from this article on our Web site.

February 3, 2005—Chronicle of Philanthropy (Washington, D.C.): "Challenging Times Ahead. Fund raisers strain to capture attention of donors" or read an excerpt from this article on our Web site.

January 11, 2005—Disability Funding Week (Washington, D.C.): "Focus On Individual Donors, Promote Mission To Improve Fundraising." (Note: Adobe Acrobat Reader is required to view this page. Scroll to page eight to read the article.)

January/February 2005—Illinois Parks and Recreation Magazine (Springfield, Ill.): "Communicate Your Passion to Win Sustainable Funding." (Note: Adobe Acrobat Reader is required to view this page.)

January 1, 2005—Latin Trade Magazine (Miami): "Giving 101" or read Terry Axelrod's comments from this article on our Web site.

December 2004—GrantStation (Fairbanks, Ala.):
     Part I: "Interview with Terry Axelrod, CEO and founder of Raising More Money"
     Part II: "Point of Entry^®"
     Part III: "Taking the Fear Out of Asking by Cultivating Donors"
     Part IV: "The Ask Event"

(Note: Adobe Acrobat Reader is required to view these pages.)

December 22, 2004—NUVO Magazine (Vancouver, B.C.): "The Advent of the Ask Event: The socio-science of raising money."

November 30, 2004—Canadian FundRaiser (Toronto): "Individual donors are the ones to cultivate and keep."

November 30, 2004—Canadian FundRaiser (Toronto): "Proof of the pudding comes with clients' comments."

November 20, 2004—Milwaukee Journal Sentinel: "Looking for share of $6 trillion in bequests over next 50 years. Cultivating ties now helps charities build a steadier future" (registration required) or read Terry Axelrod's comments from this article on our Web site.

November 15, 2004—New York Times: "It's for a Good Cause, so Shut Up and Deal" (registration and payment required) or read Terry Axelrod's comments from this article on our Web site.

November 5, 2004—Richmond Times Dispatch (Richmond, Va.): "A Commitment to Change: United Way Refocuses Its Emphasis to Service Instead of Fund Raising."

September 27, 2004—Arkansas Business (Little Rock, Ark.): "Local Nonprofits Find It Never Hurts to Ask for Cash."

Autumn 2004—Seminary Development News (Pittsburgh): "Raising More Money: a review." (Note: Adobe Acrobat Reader is required to view this page. Scroll to page 10 to read the review.) Richard DuBose—vice president for development and seminary relations at Columbia Theological Seminary in Decatur, Ga.—wrote a lengthy description of his seminary's successful experience with the Benevon (formerly Raising More Money) Model.

September 16, 2004—The Times-Standard (Eureka, Calif.): "Nonprofits Told to Get Off the 'Treadmill'."

May 3, 2004—The Steamboat Pilot (Steamboat Springs, Colo.): "Workshop to teach organizations to receive lifelong donations."

Autumn 2003—In Trust Magazine (Arlington, Va.): "Bottom Lines Dropping: Three Stories of Proactive Stewardship in a Market Downturn."

March 13, 2003—The Orlando Sentinel: "Nonprofits Learn To Cash In."

November 5, 2002—Portland Business Journal (Portland, Ore.): "Awards honor local fund-raising execs."

February 8, 2002—The City Paper (Nashville, Tenn.): "Fund-raisers change, enjoying big returns."

Book Reviews:

Midwest Book Review - Beyond the Ask Event (Second article under "Reviewer's Choice.")

Nonprofit World - The Joy of Fundraising (Note: Adobe Acrobat Reader is required to view this page.)

MarketingSherpa - The Joy of Fundraising

Midwest Book Review - The Joy of Fundraising (Third article under "Vogel's Bookshelf.")

John Wachen, Foundation Center - The Joy of Fundraising

Dana Blozis, independent book reviewer - The Joy of Fundraising (Note: Adobe Acrobat Reader is required to view this page.)

Jacqueline Beretta, CEO of TexasNonProfits - The Joy of Fundraising (Scoll down to October.)

Charity Channel - Raising More Money: The Point of Entry Handbook

Association of Fundraising Professionals - Raising More Money: The Point of Entry Handbook (Note: Adobe Acrobat Reader is required to view this page. Scroll to page four to read the review.)

Philanthropy News Digest - Raising More Money: A Step-by-Step Guide to Building Lifelong Donors

Sumption & Wyland - Raising More Money: A Step-by-Step Guide to Building Lifelong Donors