Benevon Name & Logo Story

What's in a name?

Loosely translated, "of benefit," we chose our name, Benevon, to represent the benefit, beneficence, and benevolence of the nonprofit organizations we serve and their work in the world. Our name is intended to reflect our goal of being "of benefit" by assisting nonprofit organizations of all types and sizes to, in turn, be "of benefit" by fulfilling their missions.

The Benevon logo

Benevon - Creating Sustainable Funding For Your Mission The Benevon logo is based on the 1970 and 1971 Indian 10 Rupee and 20 Paise coins, minted to commemorate the twenty-fifth anniversary of the Food & Agriculture Organization of the United Nations. The image and its elements (the sun, lotus flower, and grain) reflect the organic, abundance-based philosophy of the Benevon Model.

The sun represents the source of life in many cultures and times. The sun represents the source of life in many cultures and times.

The lotus flower, growing in mud at the bottom of a pond and then raising itself above the water to reveal its beauty, represents the soul rising from the confusion of matter into the clarity of enlightenment. The lotus flower (traditionally a symbol of prosperity), growing in mud at the bottom of a pond and then raising itself above the water to reveal its beauty, represents the soul rising from the confusion of matter into the clarity of enlightenment.

Lastly, the grain, a symbol of controlled nature, represents the human soul, which, like grain, must be cared for and cultivated. The grain, a symbol of controlled nature, represents the human soul, which, like grain, must be cared for and cultivated.

Download and print the Benevon Brochures to discuss the model with others in your organization.



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