Benevon Background

Organization overview

Benevon trains and coaches nonprofit organizations to implement a mission-based system for raising sustainable funding from individual donors. This system ends the suffering about fundraising and builds passionate and committed lifelong donors. Through free, introductory non profit fundraising sessions, workshops, books, DVDs, fundraising software, a Web site, and an electronic newsletter, nonprofit organizations learn to customize and implement a step-by-step fundraising model for building sustainable funding for their mission.

The Benevon Model for non profit fundraising teaches nonprofit organizations how to gain lifelong individual supporters by educating them in the organization's mission and work. Benevon has trained and coached over 4,500 nonprofit teams to implement this low-pressure, high-results formula for success. Staff, volunteers, and board members appreciate this natural approach to asking for money, and donors appreciate the opportunity to become involved with the organization in a truly meaningful way.

What makes Benevon different?

The Benevon ModelThe Benevon Model is the only comprehensive program that provides nonprofit organizations with a step-by-step system for long-term financial sustainability by developing relationships with individual donors who really understand and support their missions.

By training each nonprofit to customize this system to their unique structure and then coaching them to implement it successfully over time, Benevon empowers nonprofit organizations to take their financial future into their own hands, rather than relying on year-to-year grants and special events. This is a system that teaches people to fish, rather than giving them fish.

History and growth

Benevon was founded in 1996 by Terry Axelrod, a fundraising professional and social worker who committed herself to teaching others her proven, successful model for building sustainable funding from individual donors.

After over twenty-five years in the nonprofit world, raising funds for many nonprofit organizations, the Benevon Model crystallized for Terry in the early 1990s, during the time Terry spent at an inner city school in Seattle. There she designed and implemented the fundraising and marketing programs that yielded $7.2 million in this two-and-a-half-year period as well as national recognition of the program, including a cover story in The Chronicle of Philanthropy.

Since then, over 4,500 nonprofit teams have implemented the Benevon Model for non profit financial sustainability.

Benevon began in 1996 (as Raising More Money) with two full-time staff and one part-time assistant, with workshops held primarily in Seattle and Washington, D.C. The main office is located in Seattle, and Benevon staff live throughout the United States.

Our free, electronic newsletter, the Benevon E-New$, in publication since 1998, currently has a permission-based circulation of approximately 24,000 people in over sixty countries.

The day-to-day operations of Benevon are structured around the same model taught in the two-day workshops, with a focus on building lasting customer relationships with the nonprofit organizations served.

Staff at Benevon take great pride in knowing that their work allows nonprofit organizations all over the world to achieve the financial resources necessary to fulfill on their missions.


Contact Benevon today to learn more about mission-based donor development and how it will help you create lifelong passionate donors and achieve financial sustainability.



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