Special Feature: 7 Steps for Recruiting Highly Effective Benevon Team Members

This article is available until June 25, 2017
7 Steps for Recruiting Highly Effective Benevon Team Members No one person—no matter how capable—can implement the Benevon Model alone. Having a committed and diverse Benevon team that includes staff, board, and volunteers is essential for your success with the Benevon Model.

Ideal team members* are reliable, passionate about your organization's mission, and can commit to being part of your Sustainable Funding Team for at least one year, giving one to three hours per week.

Team members agree to be an Ambassador, hosting and filling one private Point of Entry, and participate in monthly team meetings. Volunteer team members do not need to have prior fundraising experience.

Follow these seven steps when you invite a volunteer or board member to be part of your Benevon Team:

  1. Approach potential team members one-on-one or in small groups.
  2. Explain the Benevon Model:
    • "The Benevon Model is first and foremost about engaging individuals in our organization's larger mission."
    • "In the Benevon Model, the money comes after a donor has become engaged in our work, as a natural expression of something they are inspired by, rather than the money coming first."
    • "Do not think of Benevon as fundraising or another fundraising event. Think of it as our plan for our organization's long-term financial sustainability."
  3. Explain your vision or legacy for the organization, how you believe implementing the Benevon Model will make this possible, and what kind of impact that will have on your community (examples: an advocate for every child, enough food for everyone in the county, no client waiting lists, etc.). Be passionate in your explanation!
  4. Tell them why you want them to be a part of your Sustainable Funding Team and the specific talents you feel they will bring to the team (example: "You've been a strong volunteer at our annual banquet, you always do what you say you're going to do, you really understand our mission, and you know first-hand the power of the work we do.").
  5. Let them know that they will not have to ask anyone for money. They will be working with a team of staff, board, and other volunteers to systematically invite others to learn more about the work of your organization.
  6. Clearly explain the expectations of team members:
    • Being an Ambassador: bringing ten or more people to a private Point of Entry Event in the next three months and recruiting others to be Ambassadors
    • Making a "Personal Treasure Map" twice a year and adding the names to the list of potential Point of Entry attendees
    • Being a Table Captain at the annual Ask Event and filling a table with nine other people who have attended a prior Point of Entry
    • Optional: making thank-you calls to donors; attending cultivation events
    • Taking on other special roles on the team as desired (e.g., being a greeter at Point of Entry Events)
  7. Remember, you are providing them with an opportunity to contribute to their community by asking them to be part of something new and exciting for your organization. Do not ask apologetically and do not be afraid of having them tell you "no." Even if they are unable to join the team, they will be honored to have been asked and they will likely feel more engaged in the work you do.

*Best places to look for potential team members:

  • Board of trustees
  • Advisory board
  • "Friends of" group
  • Former staff
  • Former board
  • Event volunteers
  • Parent volunteers
  • Program volunteers (e.g., tutors, drivers)
  • Administrative/office volunteers
  • Advocacy volunteers
  • Auxiliary committee members
  • Community groups (Rotary, Kiwanis, Lions, etc.)
  • Religious groups
  • Program alumni and past clients
  • Family members of client and alumni
  • Donors
  • Retirees
  • Interns/VISTAs

Contact Benevon today to learn how the Benevon Model for nonprofit fundraising can help you develop an effective fundraising campaign and cultivate committed lifelong donors.

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