Return on Investment (ROI)

Short-term: On a first-year investment of $18,000 (plus travel expenses), the average group raises $200,000 in cash and pledges.

The Benevon Model is designed to be used over time as a major gifts model. Your Multiple-Year Giving Society Donors become the source of your future major gifts, capital, and endowment funds.

The average payoff on five-year pledges of $1,000 or more is 95%.If, after your first year's success, your group chooses to continue using the Benevon Model, you are invited to join our five-year Sustainable Funding Program.

With successive years of annual training and customized coaching, we teach you how to systematically cultivate your new multiple-year donors personally—the way you would want to be treated as a donor—so that many of your donors will increase their unrestricted gifts well before their five-year pledges have been paid off.

Long-term: Because the Benevon Model for Sustainable Funding is based on donors making five-year pledges for unrestricted annual gifts of $1,000 or more, the return on investment increases with time. The average payoff on five-year pledges of $1,000 or more is 95%.

The long-term return on investment for groups in our five-year Sustainable Funding Program varies based on your organization's sustainable funding goals and how closely you follow the system and our coaching.

The average group in our Sustainable Funding Program raises:

  • In the first year: $200,000 in cash and pledges
  • By the end of the third year: $1.5 million, cumulatively, in cash and pledges
  • By the end of the fifth year: $3.5 million, cumulatively, in cash and pledges

More than money: community awareness and board engagement

  • Beyond the money raised, groups of all sizes consistently report the greatest benefits from their implementation of the Benevon Model are vastly increased community awareness, passionate new champions, and advocates for their work.
  • Another consistently reported and critical byproduct of Benevon implementation is far greater engagement of their board members in the real mission of their organization and in attaining financial sustainability.


Contact Benevon today to learn more about mission-based donor development and how it will help you create lifelong passionate donors and achieve financial sustainability.

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