The Benevon Model
The Benevon Model is a mission-centered, four-step, circular process for raising sustainable funding for your organization. It will help your organization to build lifelong relationships with donors who truly understand and support your work. This highly structured non profit fundraising system has been implemented successfully by all types and sizes of nonprofit organizations. (Visit our Testimonials page to read stories from organizations that attended our workshops and implemented the Benevon Model.)

Rather than targeting the short list of well-known wealthy donors in a community, you will learn a practical approach for starting where you are, with the donors you already have, and then, over time, systematically expanding your base of lifelong donors. Here's how it works.

Step One: The Point of Entry^®
Potential donors get on the cycle by attending a Point of Entry, a succinct, one-hour introductory event that educates and inspires guests with the facts and emotional appeal of the organization's work, and captures each guest's name with permission.

Step Two: Follow Up and Involve
Guests then receive a personal Follow-Up Call to solicit their feedback, see if they would like to become involved in any way, and ask if they know anyone else they'd like to invite to a Point of Entry. Those who are interested in learning more about the organization are involved and cultivated personally in whatever way they prefer.

Bless and Release
"Bless and Release" is a critical part of Benevon's follow-up process, where you graciously let people go who are not interested in learning more about your organization—when following up with guests at your Point of Entry Events, thank these people sincerely, then let them off the hook completely. This "Bless and Release" technique will disarm people and distinguish you from the others.

Step Three: Asking for Money
After this period of personalized cultivation, many of these Point of Entry guests, as well as other friends of the organization, are ready to be asked for money. In this model, asking can occur one-on-one or at a Free One-Hour Ask Event^™.

Free One-Hour Ask Event
The Free One-Hour Ask Event is a signature Benevon event in which guests are invited personally to a free breakfast or lunch event, after being cultivated extensively in the months before the event, and invited to join your organization's Multiple-Year Giving Society of donors. The Free One-Hour Ask Event differs from other, more traditional, fundraising events in that it is free to attend and there is no obligation for guests to give; the guests have been well cultivated in advance; and it provides, in one tightly choreographed hour, the Facts, Emotional Hook, and a compelling Ask for multiple-year support at specific giving levels. All asking is carefully structured to avoid pressure or awkwardness, and to honor all donors and supporters, regardless of their giving level.

Step Four: Introducing Others; Reconnecting Existing Donors
Finally, as the fourth step of the model, donors are re-connected to the mission of the organization at Free Feel-Good Cultivation Events^™, and are encouraged to introduce others to the organization by inviting them to a Point of Entry.

More Information
For information about Benevon non profit fundraising workshops, visit our Curriculum page.

To learn about Benevon Introductory Sessions (live sessions in your area, conference calls, or free online video), visit our Introductory Sessions page.