Q: How do you bring in money in a slumping state and national economy?

Cindy in Alabama

A: This is a concern shared by many nonprofit organizations lately—yet the majority of groups we work with are significantly exceeding their fundraising goals from previous years. Our model does not have you entertaining, strong-arming, or pressuring people to give to you, but rather to emphasize what is so important and valuable about your mission, and connect people to that purpose. And no matter what the state of the economy, people always want to be connected emotionally and contribute to what really matters to them.

In these times of governmental cutbacks, your job is simply to find the people who love your organization and your mission. Introduce them to your work at a Point of Entry^®, involve them however they would like to be involved, and when you know they are ready to commit to supporting you, ask them for a multiple-year gift. Of course you'll keep them involved continually, since you are seeking to establish a base of lifelong donors. In this manner, when funding from other sources fails, you have a solid network of supporters to rely on.

Terry