Q: Would you advise altering the Benevon Model in any way to reflect the needs and unique considerations of a new organization?

Sarah in California

A: The Benevon Model works great with new organizations. You just need to find a good location for your Point of Entry^® Events—house parties or meetings in people's offices usually work just fine. Then just stick to the model—highlight your Basic Facts, and illustrate the Emotional Hook^™ by talking about the need in the community for your organization's work and by including a testimonial from someone who has benefited from your services. Also be sure to capture people's names with their permission so you can follow up with them and get their feedback. It'll be a great way to spread the word of your new organization in the community.

Terry