If you've had at least one Ask Event^™ and have been busy with all the special one-on-one attention you're giving to donors, you might wonder if it is even necessary to continue having Ask Events every year. The answer is an emphatic "yes!" When done in the context of implementing the full model, the Ask Event serves several critical purposes in growing the model.

Here are some reasons to keep having Ask Events:

• To focus your implementation of the model and drive the timeline for each part of the process.
  
  
• To add urgency to having Point of Entry^® Events and doing follow up.
  
  
• To give your Table Captains a purpose for inviting their friends to Point of Entry Events all year long.
  
  
• To get focused on a Challenge or Leadership Gift.
  
  
• To keep board members and volunteers connected to the mission, even if they attend as VIPs.
  
  
• To showcase your work publicly in your community.
  
  
• To attract people who you wouldn't otherwise know or think to invite to a Point of Entry.
  
  
• To give small to mid-sized donors an opportunity to start giving to you.
  
  
• To give Multiple-Year Donors an opportunity to make their annual pledge payment while they are inspired and reconnected.
  
  
• To allow Multiple-Year Donors to pay off or increase their pledge.
  
  
• To allow Multiple-Year Donors to see their community of friends who love and appreciate your organization.
  
  
• To remind donors of the difference their money makes.
  
  
• To generate new board members, team members, and volunteers.
  
  
• To remind everyone associated with the organization how proud they are to be associated with it.
  
  
• To allow you to honor any special donors or VIPs.
  
  
• To generate new Multiple-Year Donors each year (10%–15% of the guests).
  
  
• To keep the rhythm of the cycle going round and round and spiraling up and up.