Q: In your book, you say the video to be shown at the Ask Event^™ must be seven minutes in length. Why seven minutes?

Jim in North Carolina

A: Seven minutes is the longest. It seems to be the maximum threshold for people to absorb all that information and emotional material. Anything longer and your video will drag. (Even seven minutes can seem long sometimes!) I know it can be hard to cut them down to seven minutes. Think of it as a good exercise in stating your case succinctly.

For more information on the Ask Event video, see Guidelines for Producing a Video.

Terry