Q: I work for a nonprofit organization, and we are planning to bring thirty donors on a mission to Europe. Our destination is not directly connected with the mission of our organization, but rather a major cultivation opportunity. How do we educate these donors about our organization and our needs during the course of this trip?

Lynn in New York

A: Interesting question, Lynn, and one that makes me wonder why you are taking them wherever you are taking them—it must be for some other good reason! In any case, you'll have to use testimonial speakers, videos, and other substitutes for seeing the real thing. There must be a link to the work you are doing with the countries they will be visiting on the mission. Tie it all together for them. Trips are great cultivation events. Be sure to let people know you will be following up for their feedback after you get back home.

Terry