Q: We are starting our Point of Entry this Friday as a soft start with a few select guests. I am wondering if you have an email that we could use with some key points for our invitation to our guests.
Jennifer in Montana
A: In the Benevon Model, each Point of Entry Event is a private event that is hosted and filled with ten or more guests by a volunteer Ambassador. Ambassadors are board members, volunteers, donors, staff, or parents of students at your school who are passionate about sharing the work of your organization with others in the community by inviting them to a private Point of Entry.
Since you are just getting started with Point of Entry Events, we would recommend that you begin by identifying potential Ambassadors and inviting them to your first few Point of Entry Events. Once they’ve seen the program, they will be able to commit to hosting their own Point of Entry with a full understanding of what that entails. Look for people who are passionate and who follow through on what they say they will do! Reach out personally, by phone or face to face, to invite them to see something new that you’re doing to get the word out about your organization. Stress that this event is not a fundraiser and they will not be asked for money, but that you are going to make a follow-up phone call after the event to get their feedback. Tell them you are hoping they will be interested in hosting something similar in the future for a group of their own.
Once they’ve attended the Point of Entry, in the follow-up call, which happens two to three days later, ask if they would be willing to serve as an Ambassador, hosting and filling a future Point of Entry with ten or more guests. If they say yes, you will work with them to identify their guest list and coach them to invite their guests personally, just like the invitation the Ambassador received to their initial Point of Entry.