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Benevon’s Key Metric #2: Ensuring an Abundance of Ambassadors

The Art of Blessing and Releasing

Think you already know what the Benevon Model is? Think again!

We have distilled five key metrics to ensure your success. Here’s the second one:

Minimum of one new volunteer Ambassador is generated from the follow-up calls after each Point of Entry Event.

Answer these questions to see how your organization is doing at meeting this second key metric:

  1. Was each guest invited to the Point of Entry by an Ambassador with whom they have a pre-existing relationship?
  2. Does each guest know in advance that they will be receiving a follow-up call from your Team Leader to give their feedback?
  3. Does the Ambassador host say, at the start of the Point of Entry, “I am an Ambassador for _________ (organization), which means I am a volunteer who helps spread the word by hosting a _________ (Point of Entry Event) like this. As we go through the next hour together, please be thinking of any other individuals or groups of people in your life who might want to learn more about our organization. I hope you will become an Ambassador”?
  4. Does the Team Leader have enough of a speaking role at the Point of Entry to ensure the guests will remember them and take their follow-up call?
  5. At the end of the Point of Entry Event, does the Ambassador use the following script?“_________ (Team Leader) will be calling each of you in the next few days to get your feedback. Please accept her/his call. If you were inspired by what you’ve seen today, the best way you can help us is by telling others and inviting them to a similar _________ (Point of Entry Event).

    “If you would like to invite others or host a session like this for a group of your own friends or colleagues, please let _________ know that when she calls you. My hope is that, after what you’ve seen today, you will consider becoming an Ambassador. That’s the very best way you can help us.

    Thank you all and have a great day.”

  6. Immediately following the Point of Entry, do you meet with your Visionary Leader to review the names of each guest to see if there are some guests that should be called by the Visionary Leader rather than the Team Leader?
  7. Has your Team Leader set aside enough time to make the follow-up calls two to three days after the Point of Entry Event? Allow 15 minutes per call. If you do not reach the guest, leave one voicemail message and send an email requesting the best time for a call. If you do not hear back within five days, call again. If you need to leave a message, let them know you won’t call back after this. Tell them you’d still appreciate getting their feedback and ask them to call you.
  8. When a Point of Entry guest says they want to become an Ambassador and host a private Point of Entry, are you prepared with possible dates and an explanation of how the process works? Have you scheduled your next call with this new Ambassador to make a plan for filling their Point of Entry?