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Ask Benevon: The Ask Event is Not a First Date

Ask Benevon: The Ask Event is Not a First Date

Q: If you only have two months until your Ask Event, and only half of the people on a Table Captain’s list of invitees have been through a Point of Entry, do they still invite them to the breakfast? Or do they invite them to a Point of Entry instead and then try to invite them to the breakfast in the follow-up call from the Point of Entry? Relatedly: If you have a new Table Captain that hasn’t had a single person on their list come to a Point of Entry, do they invite them to the breakfast or still try to do the Point of Entry first?

 Kimberly in California

A: The only reason to have an Ask Event is to “harvest” all of the good cultivation work you have been doing with the prior year’s Point of Entry guests. The Ask Event is not a substitute for a Point of Entry. Inviting people to the Ask Event as their first exposure to your organization is akin to having first-time guests to your home enter through the back door.

Many nonprofits that attempt to “self-implement” our model, without having a system for developing Ambassadors who fill their Points of Entry, get boxed into a pre-established Ask Event date and then default, out of necessity, to filling that event with traditional Table Captains who dutifully call friends and colleagues to reciprocate prior favors by joining them at their table.

You need a minimum of 50% of your Ask Event guests to be people who have attended a Point of Entry in the prior twelve months. You also want 100% of your Table Captains to have served as Ambassadors in the prior year; this is a key factor in accomplishing the prior goal.

If someone hasn’t invited a single person to a Point of Entry, we would not suggest having them serve as a Table Captain. Engage them in serving as an Ambassador by working to get at least ten people to a Point of Entry and then continue to cultivate them towards being a Table Captain at next year’s Ask Event.

I hope this helps to clarify. Good luck with your event.