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Key Metric #4

Key Metric #4

Think you already know what the Benevon Model is? Think again!

We have distilled five key metrics to ensure your success. Here’s the fourth one:

Minimum of 40% of Ask Event guests have attended a Point of Entry Event in the prior 12 months

Answer these questions to see how your organization is doing at meeting this fourth key metric:

  1. Before you set your goal for the number of guests at your Ask Event, do you know how many private, Ambassador-hosted Points of Entry you will need to have to ensure your success with this metric?

    ‌Assume that 50% of Point of Entry guests will be “blessed and released” in the follow-up call. If you have 200 Point of Entry guests attending Ambassador-hosted Points of Entry, you will likely end up with 100 whom you cultivate further. These are the 100 that are invited to the Ask Event by the same Ambassador that hosted their Point of Entry Event.
  1. Do you encourage successful Ambassadors to host more than one Point of Entry Event in a year in order to ensure their success in having at least 40% of their Ask Event guests be prior Point of Entry attendees?

    ‌If you have already had an Ask Event, have you calculated what percentage of your guests had attended a Point of Entry in the year prior to that Ask Event?

    ‌Do not count guests who attended Points of Entry more than one year prior to the Ask Event—these must be well-cultivated recent guests!
  1. Do you provide your Ambassadors who agree to become Table Captains with a list of their prior Point of Entry guests whom you have been cultivating?
  1. Do you give these Ambassadors a script or talking points to use when inviting their prior Point of Entry guests to join them at their table at your Ask Event? See Chapter 15 of The Benevon Model for Sustainable Funding: A Step-by-Step Guide to Getting it Right, Second Edition.

Once your team successfully meets this fourth key metric, you will never need to default to asking Table Captains to fill their tables with “new” people.

Many organizations aim to have 80% or more of their Ask Event guests be this year’s prior Point of Entry attendees and they raise far more money at their Ask Event. There is a direct correlation!