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Key Metric #5

Key Metric #5

Think you already know what the Benevon Model is? Think again!

We have distilled five key metrics to ensure your success. Here’s the fifth one:

Minimum of 10% of Ask Event guests join the Multiple-Year Giving Society at one of the three giving levels

Answer these questions to see how your organization is doing at meeting this fifth key metric:

  1. Do you have three distinct five-year giving levels starting at $1,000 a year? Levels must be either $1,000, $5,000, and $10,000 or $1,000, $10,000, and $25,000 for five years. See Chapter 7 of The Benevon Model for Sustainable Funding: The Step-by-Step Guide to Getting it Right, Second Edition, to determine which of these two options to choose.
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  2. Have you met Key Metric #3: have 100% of your Ask Event Table Captains been successful Ambassadors in the prior 12 months?
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  3. Have you met Key Metric #4: will a minimum of 40% of your Ask Event guests have attended a private, Ambassador-hosted Point of Entry Event in the prior 12 months? Without a sufficient percentage of well-cultivated prior Point of Entry guests, you will not be able to meet Key Metric #5.
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  4. How sizzling will your Ask Event program be? Will you paint a clear picture of the gap between where your organization is now and where you would like to be?
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  5. Have you followed Benevon’s program format for your Ask Event, starting with a welcome from a board member, a short emotional element (song, poem, or prayer), a simple meal, a powerful Visionary Leader Talk, a moving seven-minute video, a live testimonial, and a succinct pitch following Benevon’s specific pitch script (see Chapter 15 of The Benevon Model for Sustainable Funding: The Step-by-Step Guide to Getting it Right, Second Edition)?

Many organizations exceed this Key Metric #5, but only if they have met Key Metrics #1-4!