Q: We’re holding our annual luncheon and I’ve been asked what the fundraising statistic is on the typical number or percentage of guests who will actually donate the day of the luncheon. Our percentage is typically 55 to 58%.
Steffi in North Carolina
A: Assuming you have been following the Benevon Model and your annual luncheon meets the other requirements of a Benevon Ask Event, on average you should expect 40 to 50% of the guests at an Ask Event to give. Ten percent will join your Multiple-Year Giving Society and the other 30 to 40% will make a gift at a different level using the fill-in-the-blanks line on the pledge card. This is based on having at least 40% of the guests having attended a private Ambassador-hosted and filled Point of Entry Event and been cultivated with “second dates” prior to attending the Ask Event.
The percentage of Ask Event guests who make a pledge or financial contribution at the Ask Event should be the same as the percentage of these recently cultivated Point of Entry guests in attendance.