Here are eight easy and meaningful things for board members to do to advance your organization’s individual giving program:
- Speak positively about your organization with the people in their day-to-day lives. Talk about the good work you are doing and share their genuine passion for your work.
- Attend a Point of Entry Event at least once a year to update their knowledge of your program and get re-inspired. Give you their honest feedback afterwards.
- Be an Ambassador: Host and fill a private Point of Entry for ten or more of their friends or colleagues (or book club, etc.) in their home or office.
- Attend one-on-one meetings or small-group CEO Golden Hours with Multiple-Year Giving Society Donors with the executive director. Be prepared to tell why they got involved with the organization.
- Make a personal financial gift to your organization annually.
- Attend Point of Entry “Conversion” Events (golf tournaments, galas, etc.) wearing a special board member ribbon or nametag and be “on duty” as a proud representative of your organization throughout the event, ever alert to guests who might want more information.
- Attend Free Feel-Good Cultivation Events in their “official” capacity as a board member and bring a friend. Genuinely thank and appreciate the guests for all they have given to your organization.
- Make brief thank-you calls to recent donors. (Leaving a message is acceptable.)
In addition to doing these eight easy and meaningful things to advance your organization’s individual giving program, here are five valuable and useful roles for development committee members.
- Be involved in planning the entire individual giving fundraising system for your organization.
- Regularly review the lists of people who have attended Point of Entry Events and offer strategic advice and guidance about additional ways to involve or connect these potential donors (second or third “dates”).
- Conduct open-ended telephone interviews with prior donors to gather feedback about what your organization could be doing better.
- Ask selected donors or potential donors for financial contributions when they are ready, i.e., after the donors have been sufficiently educated, inspired, and involved.
- Host additional private meetings or group cultivation events with major donors as needed.