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How to explain the Benevon Model to your board

How can we prepare our board for getting started with the Benevon Model? How do we explain to them what’s different about it?

Q: How can we prepare our board for getting started with the Benevon Model? How do we explain to them what’s different about it?

Michael in Rhode Island

A: The Benevon Model is first and foremost about engaging individual donors in an organization’s larger mission. It focuses on building relationships with donors over time, with the money coming after the donor is well cultivated and committed to your organization’s mission. This approach will likely be very different from most fundraising methods your board will have tried in the past. To get them familiar with the Benevon Model and to prepare them for this new approach, have them view our 55-minute introductory video, Creating Sustainable Funding for Your Nonprofit.

Ultimately, everyone will need to think of Benevon as an operating system, not an app. Sometimes using that analogy helps to shift a board’s mindset.