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Qualities of Great Ambassadors

Q: We read the book, and thought that the Ambassador concept made a lot of sense. We’d like to start implementing an Ambassador program at our organization. Before we start, we wanted to know: what makes for a great Ambassador? What are the characteristics of a strong Ambassador?

Natalie in Florida

A: The most important quality of an Ambassador is that they have an abundance of passion for the mission of your organization. Perhaps they have shared that they have a personal connection to your mission, or they have volunteered or been a donor, but in some way they have demonstrated that your mission is their mission too. You also want to look for people who say yes to being involved with you, and who follow through by doing what they say they will do. Maybe they have asked, “What do you need?” or “How could I help?” They may be people who are already “natural ambassadors” for your organization in that they have shared your work with others and invited them to come and get involved. Ambassadors need to be passionate about spreading the word in the community about your mission!