In the follow-up call made to each of your potential gold-standard Ambassadors, after they have come to their first Point of Entry Event, many will volunteer enthusiastically to be Ambassadors.
From the moment an enthusiastic new Ambassador volunteers until the day they host their private Point of Entry Event for ten or more guests, “life” will inevitably happen and there will likely be many temptations for the Ambassador to change their mind, potentially leaving you in the lurch.
To avoid this “Ambassador fallout” here are three things the Team Leader must clarify before you hang up the phone and count this person as a confirmed Ambassador:
When would the Ambassador like to have their first Point of Entry Event? Would the Ambassador prefer to host a private Point of Entry Event or invite guests to the organization’s regularly scheduled Points of Entry? The ideal scenario would be for each Ambassador to host one private Point of Entry Event at your location, with at least ten guests in attendance, within three months of becoming an Ambassador. If the Ambassador is excited and has developed a guest list, there is no need to wait to have the event. Schedule their Point of Entry to take place as soon as possible. Choose the soonest date that works for everyone and make the event happen, capturing the initial momentum.
Where will the Point of Entry Event take place? Although the easiest location for your staff will no doubt be in the organization’s office, where your team will already have practiced and refined your Point of Entry program, once you have refined your Point of Entry in your office, and tested it over several months, you can begin to offer private Points of Entry in a Box in your Ambassadors’ homes, offices, or other meeting spaces. (See Chapter 16 in The Benevon Model for Sustainable Funding: A Step-by-Step Guide to Getting it Right, Second Edition.)
Who will the Ambassador invite to attend? Be sure your Team Leader takes time in that first phone call to help the new Ambassador brainstorm their full Personal Treasure Map, identifying specific social or professional groups, book clubs, etc., that the person belongs to. Do not assume they will do this without you.
Have them walk through the same steps as the Treasure Map you made for your organization, starting by putting themselves in the center circle, adding the groups they naturally come into contact with, what each group has in abundance, the benefits for the groups in coming to a Point of Entry Event for your organization, and the lines connecting those who know each other. Give them enough time to go through all the steps. They probably will be surprised by all the treasure they have.
Then, ask them to make a list of ten to twenty individuals from the various categories on their Treasure Map who they would feel comfortable inviting to a Point of Entry Event. It’s often easiest for people to start off by inviting the people closest to them: friends and family. Beyond that, is there a ready-made group they are part of? Does that group have a standing meeting time? Would that be a group that might have an interest in coming to your Point of Entry Event?
Once you have answered these three questions and you can tell that the Ambassador is excited about hosting the event and has a vision for how it will look and feel, you can refer the Ambassador to your volunteer Ambassador Manager, who will keep in close contact with the Ambassador to ensure the success of their private Point of Entry Event.