Q: We are working on improving our Ambassador program and see that you recommend in the book having an Ambassador Manager. Do you recommend that be a volunteer, staff member, or Benevon team member? What have you seen other organizations do to find success with this role?
Nathan in New Jersey
A: The Ambassador Manager is key to a thriving Ambassador program and to assuring that each potential Ambassador fulfills their commitment to have at least ten guests attend their private Point of Entry Event in the next two to three months. The Ambassador Manager should be a volunteer who has served successfully as an Ambassador in the past. Ideally this would be a volunteer or board member who is already on your Benevon implementation team.
Once this volunteer agrees to take on the role of Ambassador Manager, they will be responsible for following up with each new Ambassador within two days of when they commit to participate, which will most often happen on the follow-up call made by the staff Team Leader after the Point of Entry. On that call, the Team Leader will talk through the who, when, and where of the Point of Entry the new Ambassador wants to host. The Team Leader lets the new Ambassador know 1) to be expecting a call the next day from the Ambassador Manager, noting that person by name and 2) that the Ambassador Manager has served as a successful Ambassador and will support the new Ambassador through the process.
On the initial call, the Ambassador Manager will confirm the details of the Point of Entry, review how to effectively invite someone to attend a Point of Entry Event, and establish weekly or bi-weekly check-ins. With support and encouragement from your Ambassador Manager, your Ambassadors will have what they need to be successful!