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Engaging Ambassadors

Recognizing Major Donors

Q: How do you keep Ambassadors involved after they bring their ten people (especially if the Ask Event is months away)?

 Janet in Texas

A: A successful Ambassador is someone who has met their goal of hosting a private Point of Entry Event for ten or more people. Some of these Ambassadors may be so engaged and committed that they actually want to host and fill additional private Points of Entry. Others may want to continue their involvement in other ways.

You could ask them to be an Ambassador Manager, someone who provides support to other active Ambassadors in meeting their goal of having at least ten people attend their private Points of Entry. This is a volunteer role that would be a natural next step for someone who was a great Ambassador and who is committed to helping you continue to get the word out about your work.

You can also have your development director or a volunteer from your team go to coffee with the person to thank them for being a great Ambassador, get feedback, and see how else they might want to be involved with your organization, for example volunteering on a committee, advisory board, or board.

Some organizations we work with host Ambassador social events once a year. Here you can recognize everyone who has successfully served as an Ambassador in the prior year and also encourage the people who are working towards that goal.

You can also invite them to join your Benevon sustainable funding team if appropriate!