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Ask Event vs. Individual Asks

Q: At what point do you decide not to hold an Ask Event and focus on individual Asks instead? We have very small communities in which it might not pay off to hold large events.

Bryant in Utah

A: Start with an Ask Event in your main location. It is best to launch the Multiple-Year Giving Society at an Ask Event, even a small one. Then you can do one-on-one Asks in the outlying communities, inviting donors to join the Multiple-Year Giving Society that you have just launched at your Ask Event. Otherwise, if you just start with one-on-one asks, the levels seem surprisingly large.