Q: We are working on our recognition plan for our Multiple-Year Giving Society Donors. What are your thoughts on giving thank-you gifts or offering benefits for each level?
Katherine in Colorado
A: We do not recommend any type of premium or special benefits for membership. You want to focus your thanking and cultivation of these donors on mission-focused activities. When someone joins your giving society newly, it would be appropriate for them to receive a small token of appreciation that highlights the impact of their gift. For example, a framed picture of a piece of land they helped to protect, or the hand print of a child with the words “thank you” written in a child’s handwriting.
These donors are true supporters of your mission and work and would not be looking for perks in return for their support. What they want is to be closer to your mission and to be reminded of the difference they are making with their gift. The best way to do this is to focus your cultivation and thanking of this donor on personal, mission-focused contacts. These can range from phone calls, emails, or face-to-face visits from your organization’s leadership, to Free Feel-Good Cultivation Events, where you will have special ribbons on their name tags indicating that they are a member of your giving society.
You can always ask each donor directly how they would like to be involved or communicated. That is the best way to find out the type of recognition that would be most meaningful to each donor.