Seattle Business Monthly
By Cheryl Murfin
Photography by Brian Smale
Nonprofit groups are singing the praises of Terry Axelrod and her ‘Benevon Model’ for refocusing their fundraising efforts on the right donors.
When I recently picked up a copy of Terry Axelrod’s newest book, “The Joy of Fundraising,” my reaction was immediate: Am I the only one who sees an oxymoron in this title?