Think you already know what the Benevon Model is? Think again! We have distilled five key metrics critical to your success.
Here’s the first one:
Minimum of two sizzling Point of Entry Events per month, each hosted and filled (with ten or more guests) by an Ambassador.
Answer these questions to see how your organization is doing at meeting this first metric:
- Do you have at least two Point of Entry Events per month?
- Is each Point of Entry a private, invitation-only event, hosted and filled by a board member, volunteer, or someone from the broader community? In the Benevon Model, a Point of Entry Event is not:
- An open house that you post in the newspaper and online
- A recruitment event for new volunteers or new students for your school
- A presentation at a local civic group, like Rotary
- Does the Ambassador have a personal relationship with each of the guests? Relationships are the glue that holds the whole model together. People who agree to serve as a host for the day at an open-to-the-public event or a Table Captain do not qualify as Ambassadors.
- Do you open each Point of Entry with a welcome from the Ambassador who explains that she is an Ambassador for the organization, shares her personal story or connection to your mission, and asks guests to consider becoming a future Ambassador as they take the tour today?
- Do you have people introduce themselves at the start of the event, stating their connection to your organization if they have one?
- At each Point of Entry Event, does your Visionary Leader (executive director or CEO) give an inspiring talk, following the Benevon format?
- Do you clearly delineate your organization’s three “buckets” (areas of impact)?
- Do you have three carefully thought-out tour stops, each highlighting one of your three buckets, stating a myth, a myth-busting fact, a story (via letter, audiotape, or in person), and a need?
- Do you end your Point of Entry with a live testimonial from someone whose life has been changed thanks to your work?
- Does your Point of Entry Event last sixty minutes or less?
- Are people inspired and moved to tears several times during the hour?
- Does the Team Leader have enough of a speaking role at the Point of Entry to ensure the guests will remember them and take their follow-up call?
- Do you end your Point of Entry with your Ambassador reminding the guests that they will each be receiving a follow-up call from your Team Leader to:
- Give their feedback about the event
- Ideally, become an Ambassador, because the very best way they can help your organization is by telling others and inviting them to a similar Point of Entry?
You will likely find you need to make some modifications and tweaks in your Point of Entry and Ambassador programs to meet this first key metric.