Think you already know what the Benevon Model is? Think again! We have distilled five key metrics critical to your success.
Here’s the first one:
Minimum of two sizzling Point of Entry Events per month, each hosted and filled (with ten or more guests) by an Ambassador.
Answer these questions to see how your organization is doing at meeting this first metric:
- Do you have at least two Point of Entry Events per month?
- Is each Point of Entry a private, invitation-only event, hosted and filled by a board member, volunteer, or someone from the broader community? In the Benevon Model, a Point of Entry Event is not:
- An open house that you post in the newspaper and online
- A recruitment event for new volunteers or new students for your school
- A presentation at a local civic group, like Rotary
- Does the Ambassador have a personal relationship with each of the guests? Relationships are the glue that holds the whole model together. People who agree to serve as a host for the day at an open-to-the-public event or a Table Captain do not qualify as Ambassadors.
- Do you open each Point of Entry with a welcome from the Ambassador who explains that she is an Ambassador for the organization, shares her personal story or connection to your mission, and asks guests to consider becoming a future Ambassador as they take the tour today?
- Do you have people introduce themselves at the start of the event, stating their connection to your organization if they have one?
- At each Point of Entry Event, does your Visionary Leader (executive director or CEO) give an inspiring talk, following the Benevon format?
- Do you clearly delineate your organization’s three “buckets” (areas of impact)?
- Do you have three carefully thought-out tour stops, each highlighting one of your three buckets, stating a myth, a myth-busting fact, a story (via letter, audiotape, or in person), and a need?
- Do you end your Point of Entry with a live testimonial from someone whose life has been changed thanks to your work?
- Does your Point of Entry Event last sixty minutes or less?
- Are people inspired and moved to tears several times during the hour?
- Does the Team Leader have enough of a speaking role at the Point of Entry to ensure the guests will remember them and take their follow-up call?
- Do you end your Point of Entry with your Ambassador reminding the guests that they will each be receiving a follow-up call from your Team Leader to:
- Give their feedback about the event
- Ideally, become an Ambassador, because the very best way they can help your organization is by telling others and inviting them to a similar Point of Entry?
You will likely find you need to make some modifications and tweaks in your Point of Entry and Ambassador programs to meet this first key metric.
It’s the New Year—time for fresh thinking, turning over that new leaf, tackling a nagging goal, and resolving to lick that annoying habit or problem once and for all. This is the perfect time to make your Benevon New Year’s resolutions!
What could you resolve to do in 2018 that will help you grow what you have been working so hard to build—and this time do it even better than before?
Here are nine resolutions you could adopt this year. These are taken from the top “mea culpa” mistakes we hear from our workshop alumni, because they know these are essential factors for long-term success with our model.
- We will hold at least two “sizzling” private Point of Entry Events per month for all twelve months of the year. Each private Point of Entry will be hosted and filled with ten or more guests by a volunteer Ambassador.
- I will ensure that the Follow-Up Calls are made to every Point of Entry guest within two to three days of the event. These calls will be made by a staff member who met and talked with the guest at the Point of Entry. Furthermore, all notes from the Follow-Up Calls will be entered into our database tracking system that is easy to use by everyone on the team.
- From these Follow-Up Calls, at least one guest from every Point of Entry Event will agree to become an Ambassador in the next three months. That is how we will know that our Point of Entry Events are “sizzling.”
- Every Table Captain at our Free One-Hour Ask Event will have been an Ambassador in the prior year.
- At least 40% of the guests at our Ask Event each year will have attended a Point of Entry Event in the prior twelve months.
- At least 10% of our 2018 Ask Event attendees will join our Multiple-Year Giving Society and our lowest Unit of Service will be $1,000 per year for five years.
- 100% of our board members will be donors (of any amount) to our organization.
- We will have at least two in-person or phone cultivation contacts with each of our Multiple-Year Giving Society Donors this year. In each of these contacts, we will have a real two-way dialog with each donor where they will feel they have been listened to—not just talked to.
- We will have at least two Free Feel-Good Cultivation Events this year, and at least 50% of our Multiple-Year Giving Society Donors will attend one of these events.
I’d recommend you post these prominently in your office as a friendly reminder of what you’re out to accomplish this year.
Happy 2018 everyone!
Before the New Year’s Resolution season has passed, consider that 2018 could be the year to get your organization on the path to financial sustainability. This future is possible for your favorite nonprofit organization if you are willing to do the work to attain it. Here’s what it would look like:
- Your organization has a self-generating group of enthusiastic individual donors who understand and value your work and mission and who consider it consistent with their own values and mission in life. They regard their contributions to your organization as a bold step toward the fulfillment of their own purpose.
- These loyal donors understand your work and freely choose to pledge their ongoing financial support by making unrestricted gifts for your operational needs. A subset of these donors also gives for capital projects and endowment. Rather than developing separate categories of donors to give to operations, capital, and endowment, this ever-increasing, single pool of loyal donors support all of these needs. These individual donors and supporters also advocate on your behalf at the legislature, invest in the continuing education of your staff, or offer summer jobs for your students. They are there to help fund a one-time special need for a family or community. They care that much!
- Your donors engage others naturally by consistently talking about their favorite nonprofit organization with their friends and colleagues. They do this not because they have to sell tickets or raise dollars before the end of the year, but because they are genuinely excited about the organization’s work, and they want to tell others about it.
- As time goes on, a ripple effect takes hold. Instead of board members needing to ask their friends for money, people who have gotten to know your organization over time begin to come to you and ask how they can join your board or help you in other ways. What began as a mere fundraising program has become an ongoing operating system for engaging and developing relationships with individuals who will sustain your work and, in turn, engage others to do the same.
- Far beyond being your bread and butter, these loyal and passionate supporters are your oxygen, breathing life and vitality into your nonprofit organization, regularly refreshing your board, your volunteers, your staff, and keeping your organization connected to the current needs of the community. No longer the “best-kept secret in town,” your organization is well on the way to fulfilling its mission with a strong cadre of supporters who are delighted to be involved. For them, your work is their work.