I have a question that I haven’t been able to find an answer to in the book very easily. We just rebranded our organization and printed a few brochures, etc. Can you tell me what you recommend for each of the events? For example, at the Point of Entry, I think I’m giving out too much info, but as we get into more volunteer work days, cultivation events, and Ask Events down the road, I want to be prepared media-wise. If someone could give me some basic understanding here, I would greatly appreciate it!
Leigh in Michigan
A: Congratulations on getting started with the Benevon Model. Below is a basic list of the printed materials you’ll need for the various steps of the model.
Point of Entry:
- Sign-in cards
- Fact sheet: this provides a reference for guests after the Point of Entry and highlights some of the facts and needs you shared during the one-hour program. Make sure you have lots of white space and follow the format in The Benevon Model for Sustainable Funding: A Step-by-Step Guide to Getting it Right.
- Wish list: on the back of the fact sheet you will print your wish list. These are either in-kind donations or volunteer roles that guests can take on if they are excited about your work and want to get more involved. Be sure you have no more than ten items, and the first item on the list must be the “Volunteer Ambassador” role of being an Ambassador, which means they will host and fill a future private Point of Entry for a group of ten or more people in their life.
- Printed program: showing your brief list of speakers, acknowledging any sponsors, board members, etc.
- Pledge cards: these are filled out during the ask for money and will highlight your Multiple-Year Giving Society.
Free Feel Good Cultivation Events:
There are no required printed materials.
It’s the New Year—time for fresh thinking, turning over that new leaf, tackling a nagging goal, and resolving to lick that annoying habit or problem once and for all. This is the perfect time to make your Benevon New Year’s resolutions!
What could you resolve to do in 2018 that will help you grow what you have been working so hard to build—and this time do it even better than before?
Here are nine resolutions you could adopt this year. These are taken from the top “mea culpa” mistakes we hear from our workshop alumni, because they know these are essential factors for long-term success with our model.
- We will hold at least two “sizzling” private Point of Entry Events per month for all twelve months of the year. Each private Point of Entry will be hosted and filled with ten or more guests by a volunteer Ambassador.
- I will ensure that the Follow-Up Calls are made to every Point of Entry guest within two to three days of the event. These calls will be made by a staff member who met and talked with the guest at the Point of Entry. Furthermore, all notes from the Follow-Up Calls will be entered into our database tracking system that is easy to use by everyone on the team.
- From these Follow-Up Calls, at least one guest from every Point of Entry Event will agree to become an Ambassador in the next three months. That is how we will know that our Point of Entry Events are “sizzling.”
- Every Table Captain at our Free One-Hour Ask Event will have been an Ambassador in the prior year.
- At least 40% of the guests at our Ask Event each year will have attended a Point of Entry Event in the prior twelve months.
- At least 10% of our 2018 Ask Event attendees will join our Multiple-Year Giving Society and our lowest Unit of Service will be $1,000 per year for five years.
- 100% of our board members will be donors (of any amount) to our organization.
- We will have at least two in-person or phone cultivation contacts with each of our Multiple-Year Giving Society Donors this year. In each of these contacts, we will have a real two-way dialog with each donor where they will feel they have been listened to—not just talked to.
- We will have at least two Free Feel-Good Cultivation Events this year, and at least 50% of our Multiple-Year Giving Society Donors will attend one of these events.
I’d recommend you post these prominently in your office as a friendly reminder of what you’re out to accomplish this year.
Happy 2018 everyone!