Missionizing Your Special Events: How to Build a System of Events That Engages Donors Who Will Stay with You for Life

$49.95

by Terry Axelrod; 159 pages.

For those truly committed to crafting a streamlined System of Events for their favorite nonprofit. In this book, international fundraising expert Terry Axelrod shares how to use each special event as an opportunity to connect people to your mission, leaving guests educated and inspired. Includes Benevon’s famous 17 Soul-Searching Questions for Telling the Truth About Your Events.

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Read the preface.

For those truly committed to crafting a streamlined System of Events for their favorite nonprofit. In this book, international fundraising expert Terry Axelrod shares how to assess the effectiveness of each special event for maximum opportunity to connect people to your mission, leaving guests educated and inspired.

Filled with case examples, timelines, and specific strategies, Missionizing Your Special Events will enable you to get out of the “entertainment” business so that you can focus on developing long-term relationships with people who love your nonprofit’s mission.

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